Privacy Policy

Last updated: December 1, 2025

At TrendyReports, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

Information We Collect

Personal Information

When you create an account, we collect information you provide directly, including:

  • Name and email address
  • Company name and job title
  • Phone number (optional)
  • Billing information (processed securely by Stripe)
  • Profile photo (optional)

Usage Information

We automatically collect certain information when you use our service:

  • Log data (IP address, browser type, pages visited)
  • Device information (device type, operating system)
  • Usage patterns (features used, reports generated)
  • Performance data (load times, errors encountered)

MLS Data

To generate market reports, we access MLS data through authorized data providers. This data is used solely to create your reports and is not stored longer than necessary for report generation.

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Generate market reports on your behalf
  • Send scheduled reports to your specified recipients
  • Process transactions and send billing information
  • Send product updates and marketing communications (with your consent)
  • Respond to your comments, questions, and support requests
  • Monitor and analyze usage trends to improve user experience
  • Detect, prevent, and address technical issues and fraud

Information Sharing

We do not sell your personal information. We may share your information only in these circumstances:

  • Service Providers: With third-party vendors who assist in providing our services (e.g., email delivery, payment processing, cloud hosting)
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Legal Requirements: When required by law or to protect our rights and safety
  • With Your Consent: When you explicitly authorize us to share information

Data Security

We implement industry-standard security measures to protect your data, including:

  • Encryption of data in transit (TLS 1.3) and at rest (AES-256)
  • Regular security audits and penetration testing
  • Access controls and authentication requirements
  • Secure data centers with SOC 2 Type II compliance
  • Regular employee security training

Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. Generated reports are stored for 90 days unless you delete them earlier. You can request deletion of your account and associated data at any time.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your personal information
  • Export your data in a portable format
  • Opt out of marketing communications
  • Restrict or object to certain processing activities

To exercise these rights, please contact us at privacy@trendyreports.com.

Cookies and Tracking

We use cookies and similar technologies to provide and improve our services. You can control cookie preferences through your browser settings. Essential cookies required for the service to function cannot be disabled.

Children's Privacy

Our service is not intended for children under 18 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Continued use of the service after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

TrendyReports, Inc.

Email: privacy@trendyreports.com

Address: 123 Market Street, San Francisco, CA 94103